Seminar Report on Impulse Buying
.
Seminar Report on Impulse Buying
Avoid impulse buying
1. Don’t enter into a store without a plan.
2. Wait it out.
Final thoughts
Marketing mba seminar topics
Seminar Report on GRAY MARKETING Seminar Report on Customer Loyality Seminar Report on Buying Center Seminar Report on Impulse Buying Seminar Report on Marketing Myths |
Seminar Report on Marketing Myths
|
If you are a deer or elk farmer developing a marketing program for your animals or related products and services, here are some research findings that you should keep in mind.
Facts about Marketing Myths
1. Most purchasing decisions are made in the unconscious.
2. Repetition is the secret to accessing the unconscious mind of people. The most important rule in marketing is repetition. Too many marketing programs give up too soon. On average, you have to have seven to nine repeats before you will see results in your marketing program.
3. Your marketing can be twice as effective if you aim it at both right-brained (emotional, aesthetic) and left-brained (logical, sequential) people. The North American population is about evenly divided, so if you use only one approach, half your advertising budget will be wasted.
4. The more data you have, and the more you know about your customers, the better your marketing will be. This data is available from many published sources, or you can collect your own by asking your customers lots of questions.
5. Children are influencing family purchases more today than ever. These are the results of more mothers working and children's greater access to media.
6. You can't rely on consumers to provide accurate information on their buying behaviour. They don't always do what they say they will! Therefore, be careful in interpreting consumer surveys.
7. There are two bonds to make a sale - the human bond and the business bond. People would much rather do business with a friend than with anyone else. So become their friend.
8. People are human beings and like to be treated as such. Don't treat people as prospects; don't treat them as demographic groups.
9. People have a basic need to belong. Let them belong to your club. Recognize the 20% of your customers that give you 80% of your business.
10. Getting a person to say yes to a sale works best if you establish momentum first with lesser questions to which it is easy to answer yes.
11. Your customers will be buying a lot more than merely your product or service. They are buying your personality, your reputation, your service, and your status in the community.
12. People will remember the most fascinating part of your marketing and not necessarily your product or service. That is why you need to be very careful every step of the way.
11. The purpose of marketing is to generate maximum sales volume. Fact: Wrong, the purpose of marketing is to generate maximum profits.
12. Quality is the main determinant in influencing sales. Fact: Confidence in the business is the main determinant; quality is second.
13. It makes a lot of sense for a small business to retain the services of an advertising agency. Fact: No it does not. Better work at more reasonable prices is available from marketing consultants.
14. Once your business has a solid customer base, it can cease marketing. Fact: Perhaps you can cut down on general marketing but you must maintain contact with your customer base or someone will take them away.
15. Repetition of a marketing message is boring. Fact: It may be boring to you, but it won't be boring to your prospects and customers.
Summary
Marketing is about educating your prospects and customers about you, your products and services, and how you can help them solve a problem. Marketing should educate, inform, announce, enlighten and influence human behavior. All the ways you can think of to accomplish this for your company is a marketing activity. Marketing is truly an investment in time, creativity, resources, and energy. The more you
Seminar Report on Financial Institution click here to show/hide
Seminar Report on Financial Institution
An establishment that focuses on dealing with financial transactions, such as investments, loans and deposits. Conventionally, financial institutions are composed of organizations such as banks, trust companies, insurance companies and investment dealers.
Since all people depend on the services provided by financial institutions, it is fact that they are regulated highly by the federal government. Such as, if a financial institution were to enter into bankruptcy as a result of controversial practices, this will no doubt cause wide-spread panic as people start to question the safety of their finances. Also, this loss of confidence can inflict further negative externalities upon the economy.
Financial Institution Stocks.
Black Rock JP Morgan Chase and PNC are three financial institutions that I believe are good buys in recent market because they all boast good dividend yields, trade at low P/E ratios, and have low betas compared to the rest of the market, so an economic crisis is much less likely to send their stocks plummeting.
Black Rock is a top investment management firm that generates revenue off of client business. It has assets under management of round about $3.66 trillion. It's among the best at what it does and is experiencing very strong growth, which is rare in the financial sector. Analysts expect Black Rock’s earnings per share to increase 16.5 percent to $12.74 in 2011 and another 14.4 percent to $14.58 in 2012, with revenue estimated to grow at an annualized rate of 9.8 percent.
JP Morgan Chase is one of the four largest banks and one of the best banks in the industry. It has large market shares in both commercial banking under the Chase name and investment banking under the JP Morgan name. JPM is trading at a very low price right now and the stock is much less volatile than competing banks' with a beta of 1.13.
It has a dividend yield of 2.73 percent and trades at a P/E ratio of 7.81 even though it has very little chance of going bankrupt in the wake of another financial crisis because it historically makes safe investments. Analysts expect a 26.6 percent increase in EPS in 2011 and a 12.4 percent increase in 2012. Out of the Big Four banks, it's the safest investment and has the most growth potential.
All three of these financial institution stocks are currently good investments because they have good business models and trade at low prices for the earnings that they are expected to achieve. We typically stay away from financial institution stocks because they are too volatile and overly leveraged, but We are big fan of Black Rock, JP Morgan, and PNC, and I expect to see their stock prices rise over the next year.
What Are The Types Of Financial Institutions?
1. Banks
2. Credit Unions
3. Insurance Companies
4. Finance Companies
5. Mortgage Companies
6. Trust Companies
7. Savings and Loan Associations
With respect to the Government.
There are basically two types of Financial Institutions with respect to the Government; those that fall under direct state authority and those that are private. Another basis of classification would be based on the institutions that are mainly involved in traditional banking activities related to deposits and the issuance of loans and those that are concerned primarily with loans, insurance, finance and credit, mortgage, stock and other functions related to the World of finance.
major difference.
The major difference in the above mentioned institutions is their modus operandi in the issuance of loans or the way in which finance is generated. State run institutions generate the resources from deposits and sale of shares; while private institutions generally act as intermediaries in generating finance by offering investment opportunities to people or establishments with excess capital and thus making it easy for companies and businesses to obtain the necessary funds.
Top 50 US Financial Institutions
The top 50 financial institutions in the USA are the leading names in the financial scenario of the United States of America. These organizations have been doing stellar business over the years in the country and have continued to serve millions of people and address their financial issues through their services. They have also played an important role in the context of the US economy through their services.
Bank of America is one of the major financial institutions of the USA. It is headquartered at Charlotte, North Carolina. In 2007 the Bank of America earned revenue of 19.19 billion US dollars and the net income of the company was 14.98 billion dollars. The total assets held by the Bank of America amounted to 1.72 trillion dollars. As of 2006 there are 203,425 employees of the company.
Following is a list of the top 50 financial institutions of the USA:
Seminar Report on Mortgage Loan click here to show and hide
Seminar Report on Mortgage Loan
Seminar Report on Mortgage Loan
Basic Concepts and Legal Regulation.
Mortgage Loan Types
CONVENTIONAL MORTGAGE:
HIGH RATIO MORTGAGE:
- For Mortgages Up To 80% --- No insurance required
- For Mortgages between 80.1 and 85% --- Premium is 1.75% of the mortgage amount
- For Mortgages between 85.1 and 90% --- Premium is 2.00% of the mortgage amount
- For Mortgages between 90.1 and 95% --- Premium is 2.75% of the mortgage amount (dropped from 3.25% in early 2005) and can be reduced to 2.75% with the new "Traditional Down payment" program.